I allow my curiosity to guide me
I allow my process to inform me
I ask a lot of questions
Making things pretty comes last in the process
I experiment therefore I fail
I believe that there is no one solution to a problem
I design for the experience
I design the unseen
I design a perspective
Typography, image, concept, and material should be treated with equal importance
I embrace the traditional but I aim for the new
Surprise is a key elementÂ
This manifesto might change tomorrow ...